{"id":20731,"date":"2022-03-18T09:51:42","date_gmt":"2022-03-18T06:51:42","guid":{"rendered":"https:\/\/quicklizard.wpenginepowered.com\/blog\/optimizing-pricing-through-digital-transformation\/"},"modified":"2026-06-21T11:33:02","modified_gmt":"2026-06-21T08:33:02","slug":"optimierung-der-preisgestaltung-durch-digitale-transformation","status":"publish","type":"post","link":"https:\/\/quicklizard.com\/de\/blog\/optimizing-pricing-through-digital-transformation\/","title":{"rendered":"Optimierung der Preisgestaltung durch digitale Transformation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20731\" class=\"elementor elementor-20731\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5b8be e-flex e-con-boxed e-con e-parent\" data-id=\"fc5b8be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9bc19d6 e-con-full e-flex e-con e-child\" data-id=\"9bc19d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc2fea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7cc2fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"496\" height=\"588\" src=\"https:\/\/quicklizard.com\/wp-content\/uploads\/2022\/03\/Screenshot-2026-06-21-at-11.32.12.png\" class=\"attachment-large size-large wp-image-21518\" alt=\"Optimierung der Preisgestaltung durch digitale Transformation\" srcset=\"https:\/\/quicklizard.com\/wp-content\/uploads\/2022\/03\/Screenshot-2026-06-21-at-11.32.12.png 496w, https:\/\/quicklizard.com\/wp-content\/uploads\/2022\/03\/Screenshot-2026-06-21-at-11.32.12-253x300.png 253w, https:\/\/quicklizard.com\/wp-content\/uploads\/2022\/03\/Screenshot-2026-06-21-at-11.32.12-10x12.png 10w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9aaab9 e-con-full e-flex e-con e-child\" data-id=\"a9aaab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af7f3b0 elementor-widget elementor-widget-text-editor\" data-id=\"af7f3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Umstellung auf ein dynamisches Preismodell erfordert mehr als ein Software-Upgrade. Die Umstellung macht sich im gesamten Unternehmen bemerkbar und erfordert die Unterst\u00fctzung der F\u00fchrungsebene, um erfolgreich zu sein. Die dynamische Preisgestaltung ist mehr als nur eine \u00c4nderung der Preisberechnung, sie erfordert eine erhebliche Beteiligung der IT-Abteilung und f\u00fchrt zu einem neuen Kulturwandel im Unternehmen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8781c38 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8781c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/quicklizard.com\/wp-content\/uploads\/2021\/12\/eBook_Optimizing-Pricing-_-Final.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ansicht\/Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Die Umstellung auf ein dynamisches Preismodell erfordert mehr als ein Software-Upgrade. Die Umstellung macht sich im gesamten Unternehmen bemerkbar und erfordert die Unterst\u00fctzung der F\u00fchrungsebene, um erfolgreich zu sein.<\/p>","protected":false},"author":30,"featured_media":21518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[60],"tags":[56],"class_list":["post-20731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources-ebook","tag-resources"],"_links":{"self":[{"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/posts\/20731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/comments?post=20731"}],"version-history":[{"count":1,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/posts\/20731\/revisions"}],"predecessor-version":[{"id":21519,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/posts\/20731\/revisions\/21519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/media\/21518"}],"wp:attachment":[{"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/media?parent=20731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/categories?post=20731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/tags?post=20731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}