{"id":22256,"date":"2026-07-20T10:21:48","date_gmt":"2026-07-20T07:21:48","guid":{"rendered":"https:\/\/quicklizard.com\/?p=22256"},"modified":"2026-07-20T10:26:02","modified_gmt":"2026-07-20T07:26:02","slug":"pricecheck-podcast-warum-preisumstellungen-scheitern","status":"publish","type":"post","link":"https:\/\/quicklizard.com\/de\/blog\/pricecheck-podcast-why-pricing-transformations-fail\/","title":{"rendered":"PriceCheck-Podcast: Warum Preisumstellungen scheitern"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Warum scheitern so viele Projekte zur Umgestaltung der Preisgestaltung, obwohl in neue Technologien investiert wird?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In dieser Folge sprechen Iain Lewis, Vice President f\u00fcr Wachstum und Vertrieb bei Quicklizard, und Anna van der Weerden, Co-CEO bei TopMonks, dar\u00fcber, warum Technologie allein nicht ausreicht, wie KI die Preisgestaltung ver\u00e4ndert und was erfolgreiche Unternehmen anders machen, um intelligentere, schnellere und effektivere Preisstrategien zu entwickeln.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PriceCheck: Warum Preisumstellungen scheitern\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/quFEUVHXoxE?start=1&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>In dieser Folge untersuchen Iain Lewis und Joe Fleming, inwiefern die Preisgestaltung zunehmend zu einer Spezialkompetenz wird, warum Einzelh\u00e4ndler Schwierigkeiten haben, Daten schnell genug umzusetzen, und was moderne Preisgestaltungsteams ben\u00f6tigen, um erfolgreich zu sein.<\/p>","protected":false},"author":43,"featured_media":22263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[61],"tags":[56],"blog_author":[],"class_list":["post-22256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources-video","tag-resources"],"_links":{"self":[{"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/posts\/22256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/comments?post=22256"}],"version-history":[{"count":2,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/posts\/22256\/revisions"}],"predecessor-version":[{"id":22260,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/posts\/22256\/revisions\/22260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/media\/22263"}],"wp:attachment":[{"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/media?parent=22256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/categories?post=22256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/tags?post=22256"},{"taxonomy":"blog_author","embeddable":true,"href":"https:\/\/quicklizard.com\/de\/wp-json\/wp\/v2\/blog_author?post=22256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}