Understanding Your AI For retailers looking to introduce dynamic pricing, an AI-based pricing engine is invaluable. The system analyzes price changes and can be responsive
For retailers, this is a time to ensure that your inventory is well stocked, your website is technologically sound, and your logistical issues are all ironed out.
Transitioning to a dynamic pricing model requires more than a software upgrade. The move is felt throughout the organization and requires C-level sponsorship to succeed. More than just a change in the way pricing is calculated, dynamic pricing requires significant IT involvement, and introduces a new culture shift within the company.
A European-based online travel agency. 70% of sales are driven by meta search engines. The remaining 30% of sales come from direct traffic, comprised of organic traffic, keyword advertising and SEO.
The ability to respond to local competition has enabled the retailer to expedite its plans for expansion to additional countries. In addition, the retailer expects to increase the variety of its private brand.
When your customer is on site, real-time pricing decisions driven by artificial intelligence can be the difference between winning or losing the sale, or selling at a small profit or a large one.
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