26
Industries
Pini Mandel, Co-Founder & CEO

Surge Pricing Your Taxi

The taxi’s surge charge is designed to maintain a balance between supply and demand. As the surge price multiplier increases, the number of people willing to pay the surge fee decreases. When done right, the result creates a perfect marketplace, where there are enough taxis to satisfy the demand.

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11
Industries
Pini Mandel, Co-Founder & CEO

A Holistic Grocery Cart View

The theory goes that if you advertise a deeply discounted price on milk, customers will not only come into your store to buy the milk, but they’ll use their savings to increase spending on other grocery items

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