Matthew Schiffman

On Super Bowl Sunday a seventy five inch TV becomes a traffic driving KVI and by Monday it is a profit generator again, proving that segmentation should score the moment not the product and that static pricing models are where margin quietly leaks.

Agentic commerce is not changing how products are discovered. It is changing who owns evaluation, pricing power, and the customer relationship.

Adapting pricing isn’t optional, Trump tariffs changed the game. AI-driven solutions are now a retail essential.