
Pricing With Confidence: A Practical Guide to Elasticity for Modern Pricing Teams
Discover why accurate price elasticity is the foundation of smarter pricing decisions, and how modern AI overcomes the limits of traditional elasticity models.
About
Dr. Fabian Uhrich is Quicklizard’s Chief Product Officer with extensive experience in pricing, product strategy, and commercial growth across B2B, B2B2C, and B2C environments. He leads the company’s product strategy and is responsible for ensuring Quicklizard delivers maximum pricing value to its clients, drawing on his experience as a Partner and global pricing expert at Boston Consulting Group (BCG), and his doctorate in behavioral pricing from TU Munich.

Discover why accurate price elasticity is the foundation of smarter pricing decisions, and how modern AI overcomes the limits of traditional elasticity models.

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