About
Iain Lewis is Quicklizard’s VP of Growth & Sales, with extensive experience in pricing strategy, commercial growth, and go-to-market execution across retail, D2C, and B2B2C environments. He leads the company’s growth and sales initiatives, helping retailers improve pricing decisions and commercial performance, drawing on his experience leading solution strategy across EMEA at Pricefx.
The EU’s new fashion waste rules make one thing clear: unsold inventory isn’t just a clearance problem. It’s a product lifecycle problem.
Pricing hasn’t evolved like other core business functions. This article explores the hidden cost of outdated pricing processes and why waiting to modernize is a decision in itself.
Stay ahead with competitive pricing that combines real-time market insights, demand signals, and automation to protect margins and drive smarter decisions.
Fashion pricing moves fast. The right dynamic pricing platform turns demand, inventory, seasonality, and competitive signals into smarter pricing decisions.
Most retailers treat clearance as the problem. In reality, it’s where earlier pricing decisions catch up. Margin is lost long before products reach the markdown stage.
The buying process for pricing software is thorough, rigorous, and often months long. The implementation? That’s where things quietly fall apart.
The real cost of pricing software isn’t the investment it’s the millions in profit lost each year by sticking with manual and outdated pricing decisions.
AI is getting cheaper and louder, but competitive advantage is moving elsewhere. In 2026, retailers will win by turning data into faster, better, explainable decisions that deliver measurable P&L impact.