About
Iain Lewis is Quicklizard’s VP of Growth & Sales, with extensive experience in pricing strategy, commercial growth, and go-to-market execution across retail, D2C, and B2B2C environments. He leads the company’s growth and sales initiatives, helping retailers improve pricing decisions and commercial performance, drawing on his experience leading solution strategy across EMEA at Pricefx.
Aggressive discounting may lift sales today, but it quietly erodes margin, brand value, and long term growth unless pricing is guided by transparent, controlled automation.
The Rise of Pricing Moments: How Retailers Can Improve Sell-Through With Smarter Pricing Decisions.