Aggressive discounting may lift sales today, but it quietly erodes margin, brand value, and long term growth unless pricing is guided by transparent, controlled automation.
Agentic commerce is not changing how products are discovered. It is changing who owns evaluation, pricing power, and the customer relationship.
Post-holiday inventory is retail’s clearest readout: it exposes what demand really was once promo noise fades, and why 2026 success depends on linking pricing and supply planning into one feedback loop.
Google’s UCP brings agent-led shopping into the mainstream, shifting retail from search to in-assistant purchasing and raising new risks around pricing and margin control.
The Rise of Pricing Moments: How Retailers Can Improve Sell-Through With Smarter Pricing Decisions.
The future of online shopping just arrived inside a chat window.
With PayPal’s integration into ChatGPT, users can now discover, evaluate, and purchase products all in one conversation. The new “Buy with PayPal” feature transforms ChatGPT from a tool for answers into a fully-fledged commerce platform.
Dr. Fabian Uhrich – CPO Quicklizard | Pricing Expert | exBCG Partner | Business Angel Kathrin Schwan, Managing Director – Lead AI&Data Accenture DACH
Trump-era tariffs reshaped costs for European retailers. Dynamic pricing is the key to protect GMROI, segment by elasticity, and stay transparent in EU.
Adapting pricing isn’t optional, Trump tariffs changed the game. AI-driven solutions are now a retail essential.
In today’s volatile retail landscape, pricing teams face mounting pressure from inflation, supply chain costs, and shifting consumer demand. In this article, we explore how AI-powered pricing tools can help retailers protect margins and stay competitive.