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When a KVI Isn't
Market Insights

When a KVI Isn’t

On Super Bowl Sunday a seventy five inch TV becomes a traffic driving KVI and by Monday it is a profit generator again, proving that segmentation should score the moment not the product and that static pricing models are where margin quietly leaks.

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A digital shopping cart glows, surrounded by PayPal logos and agentic commerce icons on a blue tech background.
Market Insights

PayPal Integrates with ChatGPT: The Start of Agentic Commerce

The future of online shopping just arrived inside a chat window.
With PayPal’s integration into ChatGPT, users can now discover, evaluate, and purchase products all in one conversation. The new “Buy with PayPal” feature transforms ChatGPT from a tool for answers into a fully-fledged commerce platform.

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A snowman in a red scarf stands on snowy hills with pine trees at night, planning for the holiday season; Quicklizard logo top left.
Pricing Optimization

Planning Your Pricing Strategy for the Holiday Season

The holiday season is a great time to boost your sales, but it also presents a unique challenge: how do you price your products differently when the demand for them is so high?

Price too high, and you miss sales and revenue. Price too low and your margins erode.

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