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When a KVI Isn't
Market Insights

When a KVI Isn’t

On Super Bowl Sunday a seventy five inch TV becomes a traffic driving KVI and by Monday it is a profit generator again, proving that segmentation should score the moment not the product and that static pricing models are where margin quietly leaks.

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Market Insights

PayPal Integrates with ChatGPT: The Start of Agentic Commerce

The future of online shopping just arrived inside a chat window.
With PayPal’s integration into ChatGPT, users can now discover, evaluate, and purchase products all in one conversation. The new “Buy with PayPal” feature transforms ChatGPT from a tool for answers into a fully-fledged commerce platform.

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